CoHeld receives 15% of the revenue your Division collects. Founding members, the first eight founders to sign, keep 15% for life, meaning for as long as they remain members in good standing. We expect to raise the standard rate for new members once the first cohorts are live; the founding rate never goes up.

If CoHeld’s rate for newly joining owners with the same service scope ever falls below 15%, you pay the lower rate. The lock is personal to you and your Division: it doesn’t transfer to a successor or buyer, and it ends if you leave.

There’s a one-time setup fee of $25,000, paid in two halves: $12,500 when you sign your letter of intent, and $12,500 when you sign your Charter. The first $12,500 is held as a deposit and refunded if the full Charter is not signed. It’s credited 100% against future fees when you complete an on-time move. At $1,000,000 collected a year, the fee is $150,000, and your 15% stays locked. It’s a rate lock, not a discount on today’s rate.

Maybe at first, and you’ll know before you commit. Before you sign your Charter, your Blueprint shows your income with CoHeld at today’s revenue, and the growth it takes to come out ahead, so you decide with real numbers.

At 12 months, we review it together. If you’re behind plan, you get a written plan with actions, owners, and dates, or you can leave under the freedom guarantee. And any month we miss a service promise along the way, that month’s fee drops by a third. We don’t promise income. We promise you’ll see the numbers first. Read how the guarantees work.

Your choice. On W-2, you’re paid through payroll with withholding, with health benefits and a 401(k). If you’d rather stay 1099, you can. Either way, your Division’s 85% covers its costs, your pay, taxes, and its reserve, and your Blueprint shows the numbers both ways before you decide. On W-2, the working default is a steady base salary plus variable pay from cleared surplus after each monthly close.

Your monthly statement shows collections, costs, fees, pay, taxes, and reserve, so you always know where the money went.

On W-2, you choose your own health plan through an individual-coverage arrangement funded from your Division, and you get a 401(k). We run the administration. Because each person picks their own plan, no one’s health costs are pooled with anyone else’s.

Your Blueprint shows the before-and-after for your household, including premiums and payroll taxes, before you decide to move. If you stay 1099, it maps your benefits, too.

A cash cushion inside your Division, built from your own collections, so a slow month never turns into a crisis. It’s your Division’s money, it shows on your statement, and your Charter says how it’s released if you leave.

Your practice name and brand, your positioning, offers, and pricing, your client selection and delivery approach, and your IP and methods. Those are reserved to you in your Charter.

What becomes shared: the legal entity (you operate as a CoHeld Division), core client paperwork on CoHeld paper with room for deal-specific edits, and minimum operating, reporting, and risk standards.

No. Your name, brand, and URL stay yours, and clients keep working with you. New engagements are contracted through your CoHeld Division.

It stays open as a runoff shell to finish legacy contracts. New contracts, invoices, and payroll run through your Division after the move. Over time, as old work winds down or is re-papered, your practice’s center of gravity shifts into CoHeld. It’s orderly, not an overnight flip.

Yes. You can take your practice with you, including client relationships, transferable contracts, data, brand, URL, and pre-existing IP, subject to client choice and the agreed handover. Your vested CoHeld shares are separate, with no automatic forfeiture. Leaving never forces a sale.

No. Your Charter sets the notice period and the handover, so a departure is orderly for you, your clients, and the founders around you.

Founder Troy Groenke, with Justin Butler, Monica Silva Gutiérrez, Jenné Myers, Karina Marquez, and Mark Beaver. Between them: a chief risk officer’s seat at a $17 billion bank, people leadership at Google and Meta, eight years in city government, and firms they founded themselves. Meet the team.

Founders who passed the same test you will: $500k to $2.5M in revenue, 15+ years of experience, 3+ years on their own, and clients they won themselves. We open up to three founding seats a quarter. Who has signed so far comes up in your fit review.

Slowly, and on purpose. Every founder owns part of the same company, so one bad fit costs everyone. We look at your numbers, then at fit: what you add that the founders already here don’t have. Two founders doing the same work is a bench. Four is a crowd.

CoHeld decides. Once the first four Divisions are live, the founders already in meet every finalist first. So once you’re in, you help pick who’s next. A referral gets you a conversation, not a shortcut.

Yes, and we hope you will. Tell us who. They go through the same steps you did.

Some, since every Division sits inside one company. Your Division keeps its own books and its own reserve, your fee rises and falls with what you collect, and we’ll put how Divisions are protected from each other in writing before you sign.

No. CoHeld isn’t a lead-gen program. You keep winning your own work under your own brand. What we add: founders who passed the same test you did, a bench for bigger work, shared pricing data, and a way to pitch bigger work together. Referrals and shared work are a bonus, not the deal.

Yes. Key people can join your Division as W-2 employees where it makes sense, and select subcontractors can stay 1099s with contracts run through CoHeld. We map it in your Blueprint. The default is to keep what’s working and standardize how it plugs in.

No. Most founders want the opposite. Bring your team if you have one, keep select contractors, or stay a practice of one. The limit is risk and compliance, not headcount.

A monthly working session with the founders in your window and the ones before you: pipeline, pricing, delivery, and the decisions you’d otherwise make alone. It starts the day you sign your letter of intent, months before you go live.

Yes. When a job needs more than one of you, you pitch it together. One founder leads, keeps the client, and is responsible for the work. The proposal goes out under that founder’s name, with the team behind it, on CoHeld paper.

Who does what, and who gets paid what, is written down before the proposal goes out. CoHeld helps set it up and checks the risk. It doesn’t sell the work for you.

A handful of deep-work sessions for the Blueprint, regular working sessions while we move payroll, benefits, accounting, and contracts, and light coordination as your dashboard and rhythms settle. The Blueprint takes up to 60 days, and the move takes 90.

Monday morning is about clients, not admin. Your monthly scorecard shows payroll, books, and invoices done on time. A colleague brings you a project you couldn’t have landed alone.

In three to five years, the network is a real community: people refer work, share deal insights, and pick up the phone for each other.

The same you, with a company behind you. New work is contracted on CoHeld paper with commercial insurance. Over time they may notice more: a bigger team when they need one, and cover when you’re away.

Your cover plan names who takes care of your clients, chosen from the bench and agreed with you ahead of time. The practice keeps going while you recover or rest.

The proposed plan allocates five points of whole-company ownership each year for 20 years, totaling 100% unless CoHeld is sold sooner. Each year’s points go to eligible founders in proportion to the qualifying earnings each one leaves in the company. You’re eligible one year after go-live, and what you’ve earned is protected from dilution while you hold it.

Counsel and tax advisers are finishing the structure, awards, vesting, and tax treatment. These working terms grant no shares and promise no equity value or liquidity. We won’t ask you to sign on a promise the documents can’t keep.

A roll-up usually buys your practice and folds it into its own brand. At CoHeld you keep your brand, your clients, your offers and pricing, and your IP and methods. You earn equity in the whole company from the earnings you leave in the company, and you can take your practice with you on the terms in your Charter.

You plan it with us: ramp-down planning and a valuation and sale process. CoHeld has the option to buy your practice, by matching a genuine outside offer or through an agreed fair-market-value process. If CoHeld passes, you can sell elsewhere with our cooperation. Your vested shares are separate from the practice.

Three things, and we’d rather name them than pretend they aren’t there.

Earning trust before we have a track record. We’re asking founders to move their practice onto our platform, and our first planned start is July 1, 2027. So if we miss our go-live or monthly service promises, your fee drops by a third, and we cap starts at three a quarter. Those are guardrails, not marketing.

Getting the structure right. Equity, tax treatment, awards, and vesting still need counsel to finish. We won’t let anyone sign on a promise the documents can’t keep.

Fit. In a company people co-own, one wrong partner affects everyone. We’d rather turn away a strong practice than admit someone who doesn’t share how we work.

We’ll put this in writing before you sign: what happens to your practice, your team, and your shares if CoHeld can’t carry on.

You pay less. If payroll, benefits, insurance, bookkeeping, invoicing, and reporting aren’t all running through CoHeld within 90 days of your agreed move date, your fee drops by a third until they are. Any month we miss a service promise, that month’s fee drops by a third, automatically. We track every promise in our own systems and show you the scorecard each month.

You can leave. If we miss three months in a year, you don’t have to wait out your first year to use the freedom guarantee: we handle the move out at our cost and refund any setup credit you haven’t used. Read the full guarantee terms.

We start up to three practices a quarter. The next planned go-live is July 1, 2027. Founding terms, including the lifetime 15% rate lock, close after the first eight founders sign. Your Charter records your window, your signing deadline, and your terms. Dates and terms may change for new applicants.

1. Apply and talk fit. Tell us about your practice.
2. Hold your seat. Sign a letter of intent and pay the first $12,500 as a refundable deposit. If the full Charter is not signed, that deposit is refunded.
3. Design your Division. Up to 60 days to build your Blueprint and move plan. Then sign your Charter and pay the second half.
4. Go live. A 90-day move from your agreed start.

The application asks about your revenue range, gross margin, experience, and client mix. Please don’t include confidential information.